Viral Marketing, Methods, Messages, and Media

In the spring 2015 semester, I took a viral marketing course as part of Asbury University’s Master’s degree in Communications. Although the main project for the class was the development of a marketing campaign, other assignments involved case studies on the success on other campaigns online, particularly on social media. Below are links to essays I wrote on some of these campaigns.

The Secret Life of Walter Mitty: What Would You Do With $25,000?

God’s Not Dead: Pure Flix + Ribbow Media = $60M+

Pentatonix: Using Social Media for Consistent Virality

Crowd-funding and the Future of Viral Marketing

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