Author Archives: Sean O'Connor

Viral Marketing, Methods, Messages, and Media

Essays written on various media marketing campaigns for Asbury University’s Viral Marketing course The Secret Life of Walter Mitty: What Would You Do With $25,000? God’s Not Dead: Pure Flix + Ribbow Media = $60M+ Pentatonix: Using Social Media for Consistent Virality Crowd-funding and the Future of Viral Marketing

Film Analysis: Fireproof (2008)

An analysis written in the fall 2014 semester as an independent study for Asbury University’s Master of Arts in Communications (Digital Storytelling) degree, analyzing the film Fireproof (2008) based on the screenwriting theories of Robert McKee, Blake Snyder, Syd Field, and more Click here to read the analysis.

Christmas Groove: The Story Behind the Music

A comedic mockumentary I co-wrote, co-produced, directed, shot, and edited in fall 2014 for that year’s Christmas Groove benefit concert in the Cleveland, Ohio area Read the screenplay below: Christmas Groove: The Story Behind the Music

Media Analyses: Master Storyteller Seminar

Analyses and essays on several films, one song, and one season of a TV show written for Asbury University’s Master Storyteller Seminar course The Great Train Robbery: Story Outline and Analysis The Social Network: Conflict in Motion Up: A Study on Narrative Structure Casablanca: Rick, Ilsa, and Victor “The Outlaw”: A Song Analysis of StoryContinue reading “Media Analyses: Master Storyteller Seminar”